With most prospective candidates beginning their job search online, it’s important to make sure that your company’s reputation is up-to-par. Aside from good publicity, having a positive company reputation is a huge hiring advantage. Reputable companies often attract better candidates, and tend to be able to hire with lower compensation. Managing your online reputation and optimizing your hiring process can be a challenge, but this self-audit breaks it down into manageable steps so you can start where you are and build a winning employer brand.

In 2016, millennials—people born between 1981 and 1996—became the largest segment of the workforce. By 2025, 75 percent of the global workforce is expected to be comprised of millennials. The oldest millennials are now entering their 40s and moving into management roles. To attract and retain this generation, companies must foster a corporate culture formed around their values.

Businesses never want to make a bad hire. Hiring an employee that isn’t a long-term fit for your organization is counterproductive to your overall success. Not only can time spent on functions like screening, recruiting, and interviewing add up in a hurry, but onboarding and training costs bring additional—and unnecessary—costs into the fold.