Employer Branding

Set yourself apart from the rest with employer branding best practices, tips, and ideas from Acara! We offer insights and strategies to help you build a winning employer brand and maintain a positive hiring reputation.

A prevailing question on the minds of millions of business owners: when will this labor shortage finally subside? While recent numbers from the U.S. Bureau of Labor Statistics have shown considerable improvement—American employers have added 850,000 jobs in June 2021, well above each of the previous months—hiring managers are still fraught with the challenge of…

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A June 2021 survey from Monster polled 649 employed workers about their thoughts on finding a new job. The results were simply staggering. 95% of surveyed workers are currently considering changing jobs; 92% are open to switching industries to land a new position; 63% have been on the job hunt for one-to-three months; and 19%…

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In today’s candidate-driven labor market, top talent can afford to get picky about the types of job opportunities that they choose to pursue. As most job seekers tend to begin their employment searches online, it’s important for your organization to build a positive employer brand. The presence of an engaging and employee-first company reputation can…

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With the normalization of life across North America, workers en masse currently find themselves reconsidering their employment options. If there’s one thing the pandemic taught us, it’s that people view—and value—their time much differently now than in the past. As increased annual compensation, greater work-from-home flexibility, and a more reasonable work-life balance become readily available,…

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Ways to Proactively Plan for Employee Exits Turnover is an inescapable element of any workforce. Regardless of company or industry, it’s simply going to happen. And with the end of the pandemic growing nearer by the day, it’s only a matter of time before employees begin exploring the job market in search of their new…

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Ways to Improve Your Talent Acquisition Approach If you are seeking to hire qualified job candidates, then you already know the pain points associated with the recruitment task at hand. As unfilled job positions and lackluster hires can cost your organization tens of thousands of dollars, HR and TA teams are facing increased pressure to…

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By Acara Account Executive Jason Zambito   In an ultra-competitive talent landscape, we know that many high-quality job candidates are currently employed. While this means it’s harder than ever to recruit new talent, it also means that we must be protective of our existing talent. If we fail to provide the most rewarding experiences for…

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By Acara Regional Sales Manager Carrie Calamel When it comes to employer branding, the concept is simple: Drive your brand. Deliver your messaging. Sell your company culture. Easier said than done, though, establishing a winning employer brand requires a good deal of personability with a small dash of help—if you can swing it—from a friend…

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Learn how large businesses are handling employee COVID-19 vaccinations.

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