Employer Branding

Set yourself apart from the rest with employer branding best practices, tips, and ideas from Acara! We offer insights and strategies to help you build a winning employer brand and maintain a positive hiring reputation.

Jobs are no longer viewed as merely a means to pay the bills. Candidates are seeking experiences that align with their values and beliefs, provide growth opportunities, and offer fulfilling work. Through your organization’s employee value proposition (EVP), you can communicate how your company will meet these expectations to stand out from your competitors to…

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Promoting an inclusive workplace has become a key point of emphasis for organizations across the world. As businesses cater to candidates from all walks of life, they must ensure that this talent feels welcomed, accepted, and—most importantly—valued within their company culture. We have witnessed DEI initiatives becoming greater priorities with many of our clients. Here are…

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The ghosting of candidates by hiring managers and recruiters has become all too familiar in today’s virtual world of talent acquisition and recruiting. Gone are the days of formal rejection letters, emails, and phone calls. Ghosting occurs when a recruiter, or hiring manager, stops responding to email messages, fails to appear for an interview, or…

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A prevailing question on the minds of millions of business owners: when will this labor shortage finally subside? While recent numbers from the U.S. Bureau of Labor Statistics have shown considerable improvement—American employers have added 850,000 jobs in June 2021, well above each of the previous months—hiring managers are still fraught with the challenge of…

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A June 2021 survey from Monster polled 649 employed workers about their thoughts on finding a new job. The results were simply staggering. 95% of surveyed workers are currently considering changing jobs; 92% are open to switching industries to land a new position; 63% have been on the job hunt for one-to-three months; and 19%…

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In today’s candidate-driven labor market, top talent can afford to get picky about the types of job opportunities that they choose to pursue. As most job seekers tend to begin their employment searches online, it’s important for your organization to build a positive employer brand. The presence of an engaging and employee-first company reputation can…

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With the normalization of life across North America, workers en masse currently find themselves reconsidering their employment options. If there’s one thing the pandemic taught us, it’s that people view—and value—their time much differently now than in the past. As increased annual compensation, greater work-from-home flexibility, and a more reasonable work-life balance become readily available,…

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Ways to Proactively Plan for Employee Exits Turnover is an inescapable element of any workforce. Regardless of company or industry, it’s simply going to happen. And with the end of the pandemic growing nearer by the day, it’s only a matter of time before employees begin exploring the job market in search of their new…

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