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The Value of Recruitment Outsourcing

For many organizations, the misalignment of talent and business strategies can be a significant hindrance to achieving workforce objectives. While some companies maintain an internal HR department dedicated to discovering qualified candidates, others cannot afford these talent acquisition resources. Rather than devoting superfluous amounts of time, money, and manpower to accomplishing these talent-related tasks, why not consider outsourcing them altogether?

Acara’s Managing Director Peter Petrella recently discussed this idea in a virtual webinar event. Joined by tax experts from Tronconi Segarra & Associates, the discussion was titled, “U.S. Expansion: Scaling Your U.S. Operations.” During the discussion, Peter explained the value behind outsourcing staffing and talent-related processes to drive optimal performance results. Although the webinar was aimed at Canadian companies looking to expand their operations in America, Peter shed light on the importance of creating better business outcomes through outsourced talent and staffing solutions.

Here are four main takeaways from the webinar discussion:

1. Outsourcing allows you to focus on what you do best.

According to Peter, organizations need to prioritize their core competencies and focus on creating efficiencies within their business. So rather than dealing with tedious talent acquisition responsibilities, it makes more sense for companies to rid their plates of these duties. By aligning with a proven talent partner like Acara, organizations can enhance their candidate quality while improving workforce productivity and performance.

2. Outsourcing enables an expedited recruiting timeline.

We all know how recruiting processes can stretch far beyond their expected timelines. From searching for and screening candidates to conducting interviews and background checks, it could be several months before you’re able to hire a right-fit candidate. But by outsourcing your talent needs to a proven staffing partner, you’ll benefit from a vast network of candidates who are eager to take on a new job opportunity. This will ultimately accelerate your recruiting timeframe, enabling you to hire highly qualified resources in half the time.

3. Outsourcing helps businesses to define their employer brands.

In many ways, recruiting is like sales—companies need to lure candidates into working for their organization. But the majority of businesses fail to understand the importance of employer branding. According to Peter, being able to define your company’s primary differentiators and provide a compelling list of reasons why a candidate should work for you is critical to recruiting success. A reputable recruiting firm will positively represent your brand in the job marketplace and help your organization perfect its sales pitch. These steps will drive greater effectiveness in the recruiting process.

4. Outsourcing provides much-needed scalability.

If we’ve learned anything from the past year, it’s that flexibility is pivotal to business success. Employment experts estimate that the pandemic has forever changed the basic structure of workforces around the world. Gone are the days of organizations maintaining dozens and dozens of full-time employees to handle business needs. Moving into the future, we anticipate workforces comprised of resources like contingent workers, 1099 independent contractors, and freelance consultants who will contribute on a project or assignment basis. As the gig economy continues to expand, working with an outsourced talent provider can provide your organization with much-needed flexibility and scalability.


Regardless of the size of your organization, it’s clear that now is the time to consider outsourcing some—or all—of your talent acquisition processes to a proven recruitment provider. By aligning with firms like Acara, you’ll benefit from a more efficient recruiting timeline, a greater network of qualified candidates, a better-articulated employer brand, and greater overall flexibility within your workforce. By lessening some of these onerous talent burdens, you’ll be able to focus on what you do best: running your business.

Have a talent-related question that you’d like to pose to Peter? Connect with him on LinkedIn.

To watch our full webinar with our friends at Tronconi Segarra & Associates, we’ve uploaded it to our YouTube channel. Check out the video here.

For more industry-leading insight and best practices from Acara, check out our blog. You can also follow us on LinkedInFacebook, and Twitter.