On July 17, 2018 — after over a year of brand research and planning — Superior Talent Resources, Inc. (also previously known as Superior Group) has changed its name to Acara Solutions, Inc.
This rebrand reflects our commitment to the evolving world of work, and pays due respect to the longstanding traditions. After all, the Acara name is born from the Sanskrit word ācāra and has historically stood for tradition, custom, and community. This is a natural foundation for our people-focused business, as the process of finding and maintaining work reflects many customs and traditions. Acara recognizes the centuries old customs of working to better one’s self, and we evolve those traditions with 21st century innovations and technologies that help customers develop their talent communities.
At Acara, we know that productivity is about more than man-hours, and that the greatest efficiencies and highest yields are found at the intersection of ingenuity and effort. They are the consequence of sound business relationships and the foresight that comes with experience. And they are the result of creative, tailor-made workforce solutions that pair best-fit employees with companies that value their skills and contributions.
Through our contingent staffing, direct placement, contract-to-direct, executive search, and payrolling services, we continue to connect people and business in ways that change lives.