Marketing efforts reflect the organization’s agile solutions for productivity optimization

WILLIAMSVILLE, NY (February 20, 2013) – Acara, an international talent acquisition and workforce solutions company, is rolling out its new brand—anchored by the tagline, Go Beyond—with a strategic advertising effort in 2013.  The refreshed brand focuses on Acara’s unique market position as an agile, growing organization that provides flexible, global solutions primarily to Fortune 500 and other large corporations.

The rebranding effort—led by creative agency Travers Collins—includes the development of a refined logo and tagline, as well as a new corporate website (www.superiorgroup.com) and mobile-ready job board (www.superiorjobs.com), which launches next week.

“Today’s announcement marks the culmination of an introspective look at our current operations and 56-year history, and reveals the roadmap for the future of our brand,” stated Scott Stenclik, President and CEO of Superior Talent Resources, which is a member of Acara.  “During our brand exploration, we learned that our customers cited our agility as our most powerful key differentiator—meaning that our programs and customer service adapt to their evolving requirements and goals.”

Lynne Marie Finn, President and CEO of Superior Workforce Solutions, affirmed that “Go Beyondrepresents not only our brand’s agility, but also our dedication to achieving customer satisfaction by maximizing productivity and exceeding expectations.  As people, process and project outsourcing experts, delivering on that promise requires us to go beyond the typical services offered by our competitors.”

Acara’s new brand message was publically unveiled last week at the ProcureCon Indirect East conference and trade show in Charlotte, NC.