Powering Overseas Expansion Through High-Volume Hiring
In today’s globalized economy, companies often face the complex challenge of expanding into new markets. This was the case for a leading east Asia-based renewable energy manufacturer as they planned their first overseas expansion into the United States. Navigating unfamiliar regulations, managing cultural differences, and establishing a new operational base were only a few of the hurdles they faced. Fortunately, Acara’s decades of experience in talent acquisition and expertise in the energy sector made it the perfect partner for this ambitious endeavor.
The Challenge: Building a U.S. Presence from the Ground Up
The expansion into the U.S. required the client to establish a new facility, staff key leadership roles, and assemble a strong workforce across multiple departments, including HR, construction, legal, and manufacturing. All of this needed to happen within tight timelines. Compounding these challenges were the shifting project requirements and the difficulty of identifying and attracting top talent in a competitive industry.
Additionally, the client faced a lack of familiarity with U.S. regulations, customs, and labor market conditions. This required Acara to offer not only recruitment services but also valuable insight into the unique business landscape of the U.S.
The Solution: Strategic Talent Acquisition Project-Based High-Volume Hiring
Acara tackled these challenges through a multifaceted strategy:
- Building Trust Through Communication: Despite changing timelines and requirements, Acara maintained a strong partnership with the client through transparent and frequent updates. This clear line of communication allowed for flexibility as the project’s needs evolved.
- Securing Key Leadership Hires: Acara quickly recruited critical leadership roles, including positions in HR, legal, and customs compliance. These hires were instrumental in guiding the company through the complexities of entering the U.S. market and setting up operations smoothly.
- High-Volume Hiring Event: To meet the client’s large-scale hiring needs, Acara organized a major in-market hiring event. With support from our in-house marketing team, they executed a highly targeted multi-platform social media ad campaign to attract local jobseekers. This event resulted in hundreds of interviews and job offers.
The Results: Success in Numbers
The job fair was an overwhelming success, achieving the client’s goal of rapidly hiring the necessary talent to launch their U.S. facility. The numbers tell the story:
- 350+ attendees
- 270 prescheduled interviews
- 80 walk-in candidates
- 260 job offers
- 160 new hires (after clearing drug and background)
With Acara’s ongoing support, the client continues to scale its U.S. operations, solidifying its presence in the global renewable energy market.
Continued Support
For companies looking to expand, having a trusted partner like Acara to handle the complexities of high-volume hiring is invaluable. Acara’s deep industry knowledge, strategic recruitment efforts, and commitment to client success made this expansion a smooth and successful endeavor. As the client continues to grow, they can rely on Acara for sustained support in scaling their operations and meeting future hiring demands.
Expanding into new markets comes with significant challenges, but with the right talent partner, it can also lead to tremendous opportunities for growth and innovation. Contact Acara today!
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